About Us

What We Do

We exist to go beyond the politics of pregnancy to serve women and men facing pregnancy decisions by offering education and resources that empower an informed choice.

Who We Are

We are a nonpolitical organization with a relational goal: to see those facing a pregnancy decision receive love, care, and support—to one day have a community where no one walks through these decisions alone.

For the past 40 years, the national conversation surrounding pregnancy has been primarily approached through the lens of politics.

Pregnancy is no longer viewed as a personal affair to be addressed by individuals, families, and communities. Today, it is a divisive social issue. The focus of care and concern has greatly shifted away from the needs of pregnant women and onto the protection of an agenda and the pursuit of an ideological victory.

We believe that the responsibility for women’s care must be reclaimed from the political arena and returned to communities, families, and professional, nonpolitical agencies. The American Medical Association states that:

“The patient’s right of self-decision can be effectively exercised only if the patient possesses enough information to enable an informed choice.”

And because we believe that women are capable of self-decision, we provide information on all three legal options (parenting, abortion, and adoption), in an environment that won’t manipulate them towards a specific outcome, with staff that will love them, in a safe and confidential setting.

We believe that women’s stories don’t end with a pregnancy decision and that only relationship can truly transcend the confusion, complexity, and controversy often surrounding pregnancy. We recognize that the power of simple compassion and love in the midst of a culture that is bursting with tensions and unrest is an oasis to a generation being politically courted and relationally ignored.

As with many of the Nation’s leading nonprofits , such as the YMCA or the Salvation Army, we are motivated by our Christian faith to love and serve those in need. Although each person may be motivated by different things, whether an experience, a story, a different faith, or no faith at all, we work with any and everyone who is willing to go beyond the politics of unintended pregnancy to restore the value and dignity of the individual walking through the decision process.

All movements start small, but with your support, we believe hope can one day be afforded to every individual facing a pregnancy decision in our region. Today, we each have the opportunity to be the answer to the needs of those facing pregnancy decisions.

It’s communities that change communities. So whatever your role, be the hope in someone’s story.

Give today.


This is an organization you can trust to stay true to their purpose and core values. ‘Our mission is to serve’ is a motto that has been repeated many a time in my ten weeks here. With such a humble, apolitical, and genuine base, Viable Options is not creating a service that is completely ‘new under the sun’, but certainly something that has been sorely missed.

Victoria Patenaude
Summer Intern, St. Lawrence University Class of 2016

Our Values


  • We believe that relationship is an essential need for everyone.
  • We will operate as a relational organization that leads with love, compassion, and preference to our clients, community, donors, and staff.


  • We believe that if something is worth doing, it is worth doing with excellence.
  • We will maintain a high standard of excellence in all aspects of our marketing, design, and service, and in our care for our clients, community, donors, and staff.


  • We believe that generosity is one of the greatest expressions of love.
  • We will give generously as we serve and invest in our clients, community, donors, and staff.


  • We believe that there is hope for every member of our community.
  • We will foster a culture of hope in everything we do and will actively seek to impart that hope to our clients, community, donors, and staff.


  • We believe that integrity is the foundation on which everything should be built.
  • We will exercise integrity in everything we do, including the honest presentation of accurate and complete information to our clients, community, donors, and staff.

Our History

Viable Options is a registered 501(c)(3) nonprofit organization, formed by North Country community members who had a vision to serve those in our area facing a pregnancy decision. Governed by a local board, we exist to serve those in the greater St. Lawrence County region.

The initial idea came in 2009, when a handful of local individuals came together to discuss forming an organization that could effectively serve women and men by leading with relationship and bringing hope to the conversation of pregnancy.

With this heart to operate relationally, the vision for Viable Options came into being. However, it was not until 2013 that a board of community members was officially formed – and the following year we held our first fundraising gala.

In the fall of 2014, the founding CEO, Josh McGrath, was brought on to make the initial vision for Viable Options a reality.

It was under his direction that, in the early months of 2015, we secured a location at 11 Court St. in Canton, NY. Over the remainder of that year, developing the Viable Options brand, establishing a staff, training volunteers, and coordinating marketing efforts became the focus.

The second annual gala held that September brought in close to $200k, enabling us to increase both our staff and services.

During those foundational years, the vision for Viable Options was refined and truly came into focus. From this initial idea of meeting needs through relationship, a nonpolitical approach quickly took shape. This enabled us to navigate the polarizing conversation of pregnancy, and begin to unify our community in the compassionate care of those facing a pregnancy decision.

Although motivated by different means, this approach allowed us to gather together—religious and nonreligious, political and nonpolitical—individual members of a greater whole unifying behind a common goal to serve women and men in a new and radical way: through relationship.

Viable Options officially opened its doors in January 2016, and has been actively engaged in the community ever since.

We now seek to partner with organizations both regionally and nationally to serve those facing pregnancy decisions, to ensure that each person knows they have choices, what those choices are, and that they don’t have to walk through them alone.